Allianz has maintaind its position as the most valuable brand
Allianz has maintaind its position as the most valuable brand of insurance on a global scale value of corporate brands Brand Finance Global 500 ranking. Holding a leading position among insurers third consecutive year, Allianz is the only insurer included in the Top 50 most successful international brands in 2016.
As a result Allianz strong growth in premium brand, value of the Group increased by 8.1 percent, from 17.2 billion euros to 18.6 billion euros ($ 20.3 billion) and Allianz took 43rd place among the top 500 global brands (shift with 44 seats in 2015).
Allianz brand value amounts to 18.6 billion euros and has an increase of 8.1 percent compared to the year 2015.
In preparing this year’s list of most valuable brands of the company Brand Finance has recognized the Allianz resistance in relation to the challenging environment and strong financial performance of the Group driven by the strength of its brand, focus on the client and access’ digital by default “(digital as standard). Therefore, Allianz is leader among the providers of financial services by the focus on the brand in this year’s rankings.
Christian Deuringer, Head of Global Brand Management at Allianz, said: “This excellent position shows that our strategy of leading brand, a clear focus on the customer and digitization build confidence and have a strong appeal for clients around the world. We are grateful for their increasing loyalty” .
In assessing the future potential of Allianz company Brand Finance pointed out that the focus on the client can continue to create value and bring growth. Brand Finance also believes that Allianz is extremely well positioned to exploit the growth opportunities brought by changes initiated with digitization in the insurance sector.